Storage systems and pharmacies actually have more in common than you might initially think. Both exist, at least to some extent, in a regulated market environment. In the cliché, a pharmacy is primarily considered expensive. The same applies to IBM when it comes to IT solutions. Admittedly, this cliché is not entirely undeserved, since IBM has been producing mainframes and midrange systems technology for decades …
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IT is the heart of your business. Especially in times of crisis, you therefore depend on a resilient and reliable IT service provider who knows what to do, responds quickly, can help out at short notice, procures your requirements quickly and does not get into economic trouble himself while staying able to withstand financially rough times. You need a secure anchor and robust partner by your side.
Every now and then I get asked “What is the USP of your company?” I never have a good answer to that. Because actually we do not happen to have a USP. We do not provide or sell anything special that is not available in this or a very similar fashion somewhere else. In practically all sales or entrepreneur coachings, however, exactly this aspect is brought up time and time again.